Conspiracy Encyclopedia

There is a theory that the famous “computer vs. human” chess game – between Russian grandmaster Gary Kasparov and IBM’s Deep Blue computer – involved cheating by IBM, to ensure they would achieve a victory that would be widely publicized. This theory is argued by the documentary Game Over: Kasparov and the Machine.

Another conspiracy theory related to advertising is that The Coca-Cola Company intentionally changed to an inferior formula with New Coke with the intent of driving up demand for their classic product, later reintroducing it for their financial gain. Alternatively, people believe the switch was made to allow Coca-Cola to reintroduce “classic” Coke with a new formulation using less expensive corn syrup.